Two days, three hundred women, six keynote speakers, twenty-two finalists and infinite possibilities in a forty-eight hour period of time.
Wow! My head and heart are overflowing!
If you didn’t get to attend this year’s Mompreneur Conference, here are a few things I learned in these amazing two days:
- We are the producer, director, writer and star of our own blockbuster movie. Janet Podleski of the LooneySpoons cookbooks said that and it is something we often forget. You are choosing what you think and what you do which in the end decides what your life looks like. Choose well!
- Intentions are powerful! When they announced the conference last fall, I knew immediately I wanted to speak from the Mompreneur Conference stage. I spoke it aloud. I emailed Maria Locker (our fearless leader). I believed it. I envisioned it. I spoke as if. And, even when they called my name twice to come up and speak and I wasn’t in the room (I was coaching clients in another room not hanging around the donuts in the foyer) I didn’t lose hope. That seven minutes on stage during the later part of day two was the most fun I have had in a long time! You can make anything happen if you intend for it to happen, believe it will and act to make it happen!
- If you want to lead you have to be worth following. These are the wise words of Laurie Joy, “The Mojo Mama” and stand powerfully on their own!
- Being authentic is the key to success. If you want to see proof, get to know Cat and Nat. These two are original, true to themselves, and hilarious. Being authentic means being vulnerable sharing who you are and that is risky because we naturally want to fit in. But, there is no one who can be YOU better than YOU (according to Dr. Suess) and your true power lies there. Better to have a smaller tribe who knows and loves YOU than thousands of fans who don’t know YOU at all!
- Believe in yourself even when it gets hard. I used to watch Lori Joyce’s show The Cupcake Girls and I thought she and her friend Heather shot to success with ease. Listening to her tell the stories of cashing in retirement savings, maxing out credit cards and borrowing from her mom reminds us that sometimes a business dream can be hard to make happen. Janet Podleski also talked about this, selling everything that wasn’t nailed down, including her car, to keep the dream alive. If you still believe in it, even when EVERYTHING is at stake, keep going!
- Ask questions first. Claudia Harvey told us about how sometimes our enthusiasm can block out our common sense. When she had a guy call her interested in distributing her Dig It gardening gloves in Scotland she dropped everything, prepared a presentation for eight precious hours and then found out in the meeting he didn’t have the ability to really help them conquer the U.K. market. By asking a few questions before saying yes, they could have saved time, focus and resources.
- Raving fans are the backbone of success. Amber Mac(Arthur) explained that raving fans are lifetime loyal customers, champions of your business, and everyday spokespeople for you versus satisfied customers who are with you for the moment. Work on building a tribe of raving fans versus a crowd of satisfied customers by building a relationship with your customers and providing ongoing value.
- Buzzsumo. Amber Mac gave her top ten list of valuable tools for business and this was my favourite. If you have to create content (let’s face it, we all do) Buzzsumo analyzes what content performs best for any topic. It is so cool!!!! But, shhhhhh, this is just between you and I as we don’t want too many people to know our secret to great content!
- Trade your “to do” list for a “not to do” list. Julie Cole, co-founder of Mabel’s Labels, is also a mom of six (yes…six!!!) kids. That makes her an expert on “to do” lists. Whether building a business or running a successful business, you need to learn how to say no if you want to survive. Make a list of all you do and strike out what is not critical and then try to farm out as many items as you can to other people, including your spouse and children!!!
- Solepreneur does not mean you have to be alone. When you are the CEO, V.P., labourer, janitor, and administrative assistant of your company and have zero employees you can feel as if you are all alone on an island. It doesn’t have to be that way! Mompreneurs is a clear example of that. I spent two days in a room full of three hundred other female entrepreneurs. We swapped stories and solutions. We danced together. We missed our families together. Today I am at home and have carried on a conversation with dozens of Mompreneurs through social media, swapping stories and solutions. You do not have to do it alone! Come out to our tribe or create your own. Someone out there gets you and where you are. Find them!!!
There are so many resources to help you and your business. There are books, podcasts, blogs and videos. For me, I like to be on a journey with others in my learning and the Mompreneur Conference exceeded my expectations and my needs. I hope that these snippets of what I learned help you as well!
If you want to learn from me and gain confidence in your voice and clarity in your message so your business grows, please check out my blogging retreat coming up on March 24-26th at Crieff Hills south of Guelph or spend a week in France with me writing, touring and sipping champagne. Both have very limited capacity left so check them out now before they are sold out!
If you just want to pick my brain, sign up for a free 30-minute phone conversation and I will help you get your voice out into the world!
Cheers to your business and to you!
Darlene Gudrie Butts
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